Competition is constant.
No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing?
The point is…you have competitors trying to beat you. Do you know who they are?
“Of course, I know who my competitors are!” – You (probably)
But do you know who your search competitors are? Do you know who you’re really competing with for organic traffic? It may not be who you think…