Tag: rules

Content & SEO, Marketing Channels

How Modern Technology is Rewriting the Rules of Marketing

November 29, 2023

Via: Entrepreneur

Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their […]

Content & SEO, Marketing Channels

Why Your Content Team Needs Rule Makers – and Rule Breakers

October 24, 2023

Via: CMI

Are you a rule breaker? We want rules. We need rules. But we also want to break the rules. Would you: Not return the shopping cart after taking it to your car? Start a company without a business plan? Share […]


5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy

April 9, 2019

Via: Adweek

Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just […]

Big Data, Customer Data

Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

January 3, 2019

Via: Target Marketing

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]

Email Marketing, Marketing Technologies

3 Rules for Email Marketing ROI Excellence

July 16, 2018

Via: Target Marketing

Writing emails that encourage your subscribers to take the action you desire is about a lot more than clever copy. (Though that helps.) Here are some other aspects that can make the difference between acceptable open and click-through rates, and […]

Email Marketing

What is the best email length for business emails?

October 4, 2016

Via: Olivia Foster

Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or […]