Tag: rules

November 29, 2023

Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their […]

October 24, 2023

Are you a rule breaker? We want rules. We need rules. But we also want to break the rules. Would you: Not return the shopping cart after taking it to your car? Start a company without a business plan? Share […]

April 9, 2019

Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just […]

January 3, 2019

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]

July 16, 2018

Writing emails that encourage your subscribers to take the action you desire is about a lot more than clever copy. (Though that helps.) Here are some other aspects that can make the difference between acceptable open and click-through rates, and […]

October 4, 2016

Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or […]