Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

January 3, 2019

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, with a majority (56 percent) valuing retailers’ personalized offers within their shopping experiences, as reported in our most recent global study, The New Topography of Retail.

Consumers’ appetite for personalized offers is somewhat counterintuitive, considering their general awareness of new privacy regulations like the European Union’s recently enacted General Data Protection Regulation (52 percent) and, more importantly, their desire to exercise these data protection rights (86 percent).

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