This Ad Marketplace Uses Packages as a Prime Advertising Space

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts.

UnDigital, a package insert advertising marketplace, is tapping into marketers’ concerns over some of the unsavory areas of digital, and helping both retailers and advertisers meet their perfect match. After all, Ryan Millman, UnDigital co-founder and CEO, said any ad inserts in packages get a 100 percent view rate. So far, more than 90 retailers like Jenson USA, Winc and Urban Outfitters are using its marketplace.

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