Hyper-Personalization: What It Is and Why You Need It in Your 2019 Marketing

Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically adjust the seat to your specifications when you slide in to take a spin, or the barista that starts preparing your specialty drink as you walk in the door.

A personalized experience establishes goodwill, increases loyalty, and brings a smile to your face.

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