Tag: marketing channels

March 28, 2017

If you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]

March 27, 2017

Like a lot of marketers, you keep an eye on your analytics and user flows and, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in […]

March 24, 2017

Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, […]

March 24, 2017

No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and grow your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, andfollow inbound […]

March 23, 2017

These days, most consumers get annoyed by any marketing calls from anyone at any point in the day, unless and until the marketers something good to offer in less than 10 seconds. From the consumer point of view, the phone […]

March 23, 2017

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social […]

March 22, 2017

Too often, businesses jump into social media marketing without a social media marketing strategy. If you’re one of those people who thinks a couple of random posts a month is going to help sell your product and build your clientele, […]

March 21, 2017

Are your marketing activities as effective as you would like them to be? Many business owners would probably answer ‘no’ – while they may be working OK, we always want more out of marketing communications. One reason that your marketing […]

March 17, 2017

It wasn’t long ago that pharma brands tended to avoid social media. The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are […]

March 16, 2017

Periscope has grown tremendously since its inception in March 2015 and has proven to be one of the most effective social media tools online. This live-stream video platform presents huge opportunities for marketers and brands to connect with their audience, […]

March 16, 2017

One might assume that when global brands run social media pages in foreign markets that they localise the content. Surprisingly, though, many don’t. Sure, the text is translated and links point to a local website, but a lot of what […]

March 16, 2017

According to a study by Econsultancy, 74% of businesses view their email as instrumental to their company’s ROI. However, there are still a handful of frequently made mistakes which, if unaddressed, can make customers unsubscribe. Read these five most common […]

March 15, 2017

In branding everything begins with a name and, typically, whether it’s a small start-up or a large corporate, everyone gets very excited and involved in inventing new, bold and unusual brand names. However, before they get too carried away about […]

March 14, 2017

President Obama signed the Plain Writing Act. Laws require that the federal government must communicate clearly and effectively with the public. Those laws include recommendations on how to write better. The Plain Writing Act’s website says that people read online to […]

March 14, 2017

Businesses are increasingly using social media and digital marketing to connect with potential customers. But with social media becoming more integrated into our everyday lives, using it to retain your existing customers is also an important practice. Engaged and happy customers are great assets – […]

March 10, 2017

It’s probably no surprise that many biz dev prospecting emails are personally written by the sender themselves. However, it seems that lately they all have attended the same seminar on “how to write a prospecting email” — and learned the […]

March 10, 2017

Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs […]

February 17, 2017

Do you remember those fundamental social skills that we were taught as children back in kindergarten? Being told to “play nice” with the others on the playground or to use “please” and “thank you”. Who would have guessed that many of […]

January 6, 2017

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014,Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be […]

December 27, 2016

Marketers are all too aware of the increase in ad blockers’ popularity over the last two years, and many have turned to social media as an alternative channel for getting in front of their target customers. As marketers begin preparing […]