Tag: marketing channels

May 5, 2017

For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business. Like anything, the ROI of your email list fluctuates in direct correlation to what […]

May 4, 2017

Social media has become one of the leading advertising platforms in recent years, and the growth in use as a promotional platform has lead to a spike in tools to help manage it all. Every other week, a new tool seems to […]

May 3, 2017

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with […]

May 1, 2017

Your brand is how people recognize your company, identify with your mission, and view your product offerings. While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option. Sometimes rebranding […]

April 28, 2017

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth. In eCommerce, it’s becoming increasingly harder to survive without actively […]

April 27, 2017

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead […]

April 26, 2017

There was a time when the term “direct marketing” pretty much only meant direct mail, because that was the only addressable channel out there. Then, of course, came direct space ads, radio and TV, telemarketing, and finally, the Internet. Throughout […]

April 25, 2017

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people. If you are creating great content, more followers — and non-followers — are going […]

April 14, 2017

Don’t attach PDFs or any literature to your cold email. I have yet to meet anyone who articulates “the why” behind my recommendation better than Scott Britton, co-founder of Troops, a sales productivity tool. If you’re in marketing … get ready. […]

April 13, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. It was a great opportunity for us not only to see some of our favorite colleagues, […]

April 13, 2017

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. With so many different data-points available to […]

April 12, 2017

There are many examples of companies failing to conduct behavioral analysis, but few examples of brands that manage it successfully. Kraft is one of the success stories – in 2016 Kraft faced a branding problem: The company wanted to remove […]

April 5, 2017

Taking the plunge into Google AdWords can seem overwhelming, especially for small businesses that lack the resources of large companies. AdWords can appear extremely daunting, but it’s actually not as complicated as it seems once you get the hang of […]

April 4, 2017

How do you respond to difficult customers online? If you ignore them, yell at them, or send them elsewhere for other people to deal with, then you’re probably missing out on some huge opportunities. Social media can be a remarkable […]

April 4, 2017

Most people know, or at least suspect, that it’s unwise to purchase items over a public Internet connection – but they might not know why. One of the reasons is because of a possible ‘man-in-the-middle’ attack – a MITM attack is when […]

April 3, 2017

Laura Olin directed the social media team that oversaw one of the world’s most followed Twitter accounts: @BarackObama. You might think that Olin lives, sleeps, breathes, and dreams in 140 characters. But she still devotes great care to “Everything Changes”, her email […]

March 30, 2017

Let’s face it, social media is now a vital piece of your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses should spend time crafting, cultivating, and fine-tuning their messages to […]

March 29, 2017

“If you build it, they will come” is only effective if you build the right thing, in the right place, at the right time. As such, it’s crucial that you construct your social content around the key metrics that align with your marketing objectives. Those key metrics […]

March 28, 2017

Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams […]

March 28, 2017

If you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]