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6 Key Metrics to Drive Social Content Strategy

“If you build it, they will come” is only effective if you build the right thing, in the right place, at the right time.

As such, it’s crucial that you construct your social content around the key metrics that align with your marketing objectives. Those key metrics can include keyword traffic, audience demographics, business objectives and more.

Here’s a brief explanation of these metrics and how they can be used to craft a social content strategy.

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