Tag: AT&T

Marketing Technologies, Mobile Marketing

How ATT opt-in rates affected installs and mobile ad budgets in 2021

December 22, 2021

Via: Business of Apps

App Tracking Transparency (ATT) opt-in rates reached 46% over the last few months of 2021, according to data released by AppsFlyer. While mobile marketers and advertisers worried that measurement and ad optimisation would be seriously hampered by the updates to […]


AT&T reportedly considers selling Xandr digital ad business

September 2, 2020

Via: Marketing Dive

AT&T’s reported plans to sell Xandr mark a reversal of its effort to help marketers reach target audiences on media channels like CNN, TNT and Cartoon Network using consumer data from sources such as AT&T Wireless. Much of Xandr was […]


Google and AT&T Reveal New Ad-Tech Tools; Facebook Dating Is Now a Thing: Friday’s First Things First

September 6, 2019

Via: Adweek

At Cannes, Adweek brought together 30 CMOs from Hulu, the NFL, Verizon and more for a symposium on the state of marketing. One topic dominated the conversation: diversity and inclusion. What came out of that conversation is a new Adweek […]

Digital Media & Mobile, Media

Does AT&T Prove Telcos Are Sleeping Giants Of Mobile Marketing?

July 5, 2018

Via: Media Post

It’s all about the data, right? We’ve all heard endlessly how it’s the new oil, and so it’s little surprise to see that the holding companies are getting in on the act. Just this week, IPG confirmed it is buying […]

Digital Media & Mobile, Media, Television

What AT&T-Time Warner decision means for advertising

June 13, 2018

Via: Ad Age

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]

Media, Television

What the AT&T and Time Warner Deal Could Mean for Advertising

October 24, 2016

Via: Ad Age

There’s no question AT&T’s acquisition of Time Warner for $85.4 billion will materially impact the way TV content is distributed and consumed. But despite suggestions by the executives who struck the deal, it isn’t likely to drastically alter the ad […]

Advertising Technology

AT&T, Qualcomm Connected Drones Could Add New Marketing Data Points

September 7, 2016

Via: Media Post

Network-connected drones are approaching becoming a reality, as major players team up to begin new trials. Later this month, Qualcomm and AT&T will begin testing Unmanned Aircraft Systems (UAS) operating on 4G LTE cellular network. The trials are aiming to […]

Business and Industrial, Industries

How Yahoo Could Help Verizon or AT&T Monetize Their Data

July 8, 2016

Via: Ad Age

Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There are several reasons why mobile carriers Verizon Communications and AT&T have bid to acquire Yahoo, […]