There’s no question AT&T’s acquisition of Time Warner for $85.4 billion will materially impact the way TV content is distributed and consumed. But despite suggestions by the executives who struck the deal, it isn’t likely to drastically alter the ad landscape, at least in the near-term.
As more people watch content across a variety of platforms and devices, and on an increasingly delayed basis, AT&T and Time Warner believe they can better tackle the changes in viewership behavior together.
