Tag: applications

November 11, 2019

The first two applications from the Facebook NPE Team have been spotted in the wild, but neither is available in the U.S. The social network formed its NPE Team—the NPE stands for New Product Experimentation—in July, with the aim of […]

February 18, 2019

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications […]

June 13, 2018

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]

August 28, 2017

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good […]

March 14, 2017

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL. Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly […]

March 29, 2016

As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms. The days of […]

March 28, 2016

Since the development of apps on mobile devices, they have been the default choice for most users when doing just about anything on their phone. However, this is starting to change, and users are looking for solutions that don’t lock them into […]

February 1, 2016

Winning the user acquisition battle has never been easy, and with so many applications flooding the market, competition over users becomes tougher each day. Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 […]

January 15, 2016

The Internet changed the retail industry forever by ushering in the age of ecommerce. While Amazon expanded from an online book retailer to an fast-moving consumer goods (FMCG) behemoth, traditional industry giants such as Sears and RadioShack struggled. Now, mobile […]