Tag: applications


Apps From the Facebook NPE Team Begin Surfacing, but Not in the U.S.

November 11, 2019

Via: Adweek

The first two applications from the Facebook NPE Team have been spotted in the wild, but neither is available in the U.S. The social network formed its NPE Team—the NPE stands for New Product Experimentation—in July, with the aim of […]

Big Data, Customer Data, Platforms & Software

How Brands Can Remain in Control of Their Ever-Increasing Data

February 18, 2019

Via: Adweek

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications […]

Marketing Technologies, Mobile Marketing

How a ‘Weird First Date’ Could Improve Mobile Advertising

June 13, 2018

Via: Adweek

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]

Big Data, Platforms & Software

4 Reasons Why Marketers Need to Be Careful With Snapchat

August 28, 2017

Via: Social Media Today

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good […]

Marketing Technologies, Other Technologies

Five implications of Android Instant Apps for marketers

March 14, 2017

Via: Econsultancy blog

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL. Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly […]

Web Advertising

Advertisers cheer as live event apps take center stage

March 29, 2016

Via: Mobile Marketer

As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms. The days of […]

Mobile Marketing

Are We on the Brink of a Post-App Era?

March 28, 2016

Via: Adweek

Since the development of apps on mobile devices, they have been the default choice for most users when doing just about anything on their phone. However, this is starting to change, and users are looking for solutions that don’t lock them into […]

Marketing Channels, Mobile Marketing, Social Media Marketing

User acquisition via social platforms

February 1, 2016

Via: Mobile Marketer

Winning the user acquisition battle has never been easy, and with so many applications flooding the market, competition over users becomes tougher each day. Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 […]

Web Advertising

Best practices for advertising in mobile commerce

January 15, 2016

Via: Mobile Marketer

The Internet changed the retail industry forever by ushering in the age of ecommerce. While Amazon expanded from an online book retailer to an fast-moving consumer goods (FMCG) behemoth, traditional industry giants such as Sears and RadioShack struggled. Now, mobile […]