As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms.
The days of paper agendas and schedules are long gone, paving the way for their new replacements: Mobile apps dedicated to specific conferences, festivals, sporting events and concerts that contain real-time updates and a plethora of relevant information for event-goers.
