The Internet changed the retail industry forever by ushering in the age of ecommerce. While Amazon expanded from an online book retailer to an fast-moving consumer goods (FMCG) behemoth, traditional industry giants such as Sears and RadioShack struggled. Now, mobile has the potential to make even bigger waves than e-commerce.
Globally, transactions made on mobile devices – both smartphones and tablets – will reach $707 billion by 2018.
