Tag: API

December 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating […]

August 29, 2023

Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]

August 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]

June 12, 2023

Meta’s expanding the options available via the Instagram API, which will enable third-party platforms to offer more posting functionality within their apps. First off, third-party developers will now be able to offer content publishing via Instagram Creator accounts, in addition […]

May 8, 2023

Microsoft Advertising today announced a new API – ads for chat API – which will allow publishers, online services and apps to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, […]

April 17, 2023

Caution, email teams: Have you looked over into the development area recently to see how those guys are going? They’re not doing well, judging by The State of Developer Experience 2023, a study by Nylas. For starters, 48% of developers […]

January 3, 2023

Setting Up The API Creating A Google Service Account The first step is to create a project or select one within your Google Service Account. Once this has been created, the next step is to select the + Create Service […]

January 31, 2022

Google has released a new API under the Search Console APIs for the URL Inspection Tool, the search company announced this morning. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL […]

January 13, 2022

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]

April 29, 2021

Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. What is the Google Ads API. The Google Ads API lets […]

October 12, 2020

In news which broke on Friday and was confirmed this morning, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it […]

February 13, 2018

More than a year after Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software to programmatically buy ads on Snapchat, the company is opening up the automated ad-buying toolkit to all advertisers, agencies and […]