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Twilio’s acquisition of Segment will support collection of digital data

October 12, 2020

In news which broke on Friday and was confirmed this morning, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it does describe itself as a CDP.

Twilio is a cloud-based provider of developer tools which allow phone and messaging channels to be embedded in apps. Uber and Lyft, for example, have both used Twilio to build communications channels within their apps. Last year, Twilio completed the acquisition of SendGrid, which provided similar technology for emails.

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