Tag: algorithms

Content & SEO, Marketing Channels

What Are The Top Organic Ranking Factors For Google in 2023?

March 1, 2023

Via: Martech Zone

Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made […]

Automation, Marketing Technologies

Leveraging automated bidding strategies for maximum PPC performance

June 28, 2022

Via: Search Engine Land

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget and more. Most […]

Marketing Channels, Web Advertising

What To Do When Google Is Ranking The Wrong Page For Your Keywords

November 16, 2021

Via: Search Engine Journal

You’ve taken all the steps you believe are necessary to rank a page for a particular keyword – and then another page on your site shows up for that keyword. This is a frustrating yet common problem. When the “wrong” […]

Big Data, Marketing Technologies, Other Technologies, Platforms & Software

Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

August 5, 2019

Via: Adweek

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]

Marketing Channels, Web Advertising

5 Steps for Becoming an Authority With Consumers and on Google

May 2, 2019

Via: Adweek

If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms […]

Editorial, Platforms & Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]


Marketers warned against placing too much trust in algorithms

May 19, 2017

Via: Brand Republic

Kelly Williams, managing director of commercial at ITV, told the Media360 conference in Brighton yesterday that he struggled to understand why marketers would “hand over the welfare of their brand to an algorithm”. He said: “I see marketing directors cherish […]