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Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their entire lives relative to the topic at hand.

Each perspective, backed by reams of decks, chockfull of statistics and consumer potential and projected movements are all based on the latest and coolest algorithms. When or where will people eat tacos and drink Tequila laced with chili peppers?

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