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Leveraging automated bidding strategies for maximum PPC performance

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget and more.

Most advertisers are aware of the disadvantages of automated bidding, such as the loss of control and the ability to utilize bid adjustments. But in his SMX Advanced 2022 presentation, Menachem Ani, founder, JXT Group, explained that the efficiency and performance gains are worth it.

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