Tag: AI

September 27, 2023

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers […]

September 22, 2023

B2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]

September 21, 2023

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its […]

September 20, 2023

Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo) have set strict parameters around the technology. Once you get the OK to give it a go, you’ll need to […]

September 20, 2023

HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve […]

September 1, 2023

AI content creation tools are booming right now. While content creation plays a crucial role in the success of any marketing strategy, technology continues to advance. Artificial intelligence (AI) has emerged as a powerful tool for content creation. AI-powered content […]

August 23, 2023

Artificial Intelligence is perceived as a threat to many jobs. The good news is that, when it comes to digital marketing, it can actually advance your career by performing tedious tasks and letting you focus on more creative tactics. Here’s […]

August 16, 2023

In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased […]

August 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that […]

August 3, 2023

You’ve heard about it, you love it, or maybe you have a love-hate relationship with it, but artificial intelligence (AI) has taken over the marketing world (and the entire world, if we’re being honest). It’s changing the digital landscape and […]

August 1, 2023

YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and […]

July 19, 2023

ChatGPT and other AI-driven tools are taking the digital marketing world by storm. But do we know how to use them correctly? Here are a few ideas on how AI-powered tools can help your content creation efforts, but first, a […]

July 3, 2023

When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other […]

June 22, 2023

Could AI content creation positively impact your SERP visibility? Ready to ramp up your content creation output and efficiently scale your strategy? AI content generators are here and ready to help you increase your output – and here’s what you […]

June 13, 2023

AI is everywhere, but when is it useful? What do you need to know about it? How are marketers and SEO professionals actually using generative AI today to work more efficiently and execute better campaigns? With search engines announcing new […]

June 12, 2023

OpenAI continues to extend the range of use cases for generative AI through ChatGPT plugins. Since OpenAI released ChatGPT plugins in beta for Plus users, developers have created almost 400 third-party plugins, now available in the plugin store. One thing […]

June 2, 2023

AI has to be the most dominant topic in content marketing circles this year. Everyone is talking about how to use AI to write content, optimize content and even create entire brands. Content marketers are also using AI for content […]

June 1, 2023

Key terminology Before we begin, it’s important to connect these concepts to entities. Entities In machine learning, particularly in natural language processing, an entity is a significant thing or concept in a specific context. For instance, “Apple” could be an […]

May 31, 2023

One problem with artificial intelligence (AI) is that it is difficult to determine where the intelligence ends and the artificial begins. This subject took on a certain urgency last fall when OpenAI introduced ChatGPT. “Within weeks, the chatbot amassed 100 […]

May 30, 2023

B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and Ascend2. Of the companies polled, 70% […]