In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections.
Having said that, intelligent marketing is not just a nice-to-have but a necessity for modern pharmaceutical businesses. When implemented effectively, it enables companies to win the competition by acquiring new customers more easily while improving retention and loyalty.
