Tag: AI

January 18, 2024

With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO professionals […]

January 17, 2024

The emergence of generative AI (GenAI) tools has been a game-changer, enabling the rapid production of large volumes of content. This innovation is not without its challenges. A significant issue with content generated by these AI tools is its tendency […]

January 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to […]

January 2, 2024

It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with […]

December 15, 2023

As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many […]

December 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, […]

December 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for […]

November 22, 2023

In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept […]

November 15, 2023

YouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented by AI with user safety. Mandatory Labels & Disclosures A […]

November 15, 2023

AI-powered search engines are a new breed redefining the search experience as we know it. And when we talk about AI-powered search engines, Bing and Google SGE (Search Generative Experience) are currently the two that rise to the top. For […]

November 8, 2023

In an AI-driven world, human connections matter more than ever. Video’s ability to tell stories and resonate emotionally with audiences makes it an ideal format for making those connections. That’s a big reason why B2B marketers frequently use it, according […]

October 25, 2023

Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on […]

October 18, 2023

In today’s rapidly shifting creative ecosystem, future-proofing operations is not an option; it is an imperative. According to a McKinsey investigation, 67% of companies with top-quartile ACS (Award Creativity Score) ratings saw above-average organic revenue growth. But how can one […]

October 11, 2023

Have you ever worn a knit cap with a baseball hat on top of it? Probably not. Not only would it look odd, but it would feel uncomfortable. Yet, many content marketers attempt to do something similar every time they […]

October 9, 2023

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your […]

October 6, 2023

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a […]

October 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s […]

September 29, 2023

Pay-per-click (PPC) advertising remains one of the most powerful tools in the hands of digital marketers, offering a targeted and measurable way to reach their audiences.  As the summer of 2023 comes to an end, the landscape of advertising continues […]

September 28, 2023

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]

September 27, 2023

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to […]