Tag: Adobe

August 14, 2020

Brands were forced to face the reality of paused production when the pandemic shuttered studios this spring. Some scrambled to pull their campaigns and scrap together advertisements from repurposed assets or user-generated content. Many ended up with spots that simply […]

January 3, 2017

TV ad buyers have state-of-the-art toolboxes, assisting them in negotiating deals for cross-platform audience-based media buys. Adobe argues that on the flipside, the tools used by media sellers are rusty — and that Adobe can help. The company has introduced […]

November 11, 2016

In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to run digital, mobile and video campaigns by powering the ad-tech pipes […]

November 8, 2016

Adobe has started giving marketers a tool it says will better help them track campaigns across platforms. The company is letting Adobe Social clients tap into the data capabilities of Adobe Analytics to see how organic posts perform in real […]

March 30, 2016

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was […]

March 24, 2016

In an effort to compete with the cross-device data-sharing capabilities of Facebook and Google, Adobe launched Adobe Marketing Cloud Device Co-op this week, which it says could potentially link up to 1.2 million devices worldwide. The co-op will allow brands […]

March 23, 2016

It is no secret that the digital realm moves quickly and creates earth-shattering trends in the blink of an eye. Keeping up with this roving beast that runs 24/7 can seem like an insurmountable task. Wouldn’t it be nice if […]