Brands were forced to face the reality of paused production when the pandemic shuttered studios this spring. Some scrambled to pull their campaigns and scrap together advertisements from repurposed assets or user-generated content. Many ended up with spots that simply felt like lip service to supporting consumers during the health crisis. Adobe, however, opted for action over words with a virtual festival that championed independent filmmakers and illustrated that while most production may be on hold, creativity certainly is not.
