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Adobe Debuts Cross-Device Co-op

March 24, 2016

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In an effort to compete with the cross-device data-sharing capabilities of Facebook and Google, Adobe launched Adobe Marketing Cloud Device Co-op this week, which it says could potentially link up to 1.2 million devices worldwide.

The co-op will allow brands to recognize consumers across the multiple devices they own, allowing marketers to deliver more personalized experiences.

According to Adobe’s “Get Personal” report, nearly eight in 10 consumers (79%) and 90% of Millennials report switching devices some of the time when engaged in an activity. Two-thirds (66%) of device owners find it frustrating when content is not synchronized across devices.

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