Entering a new market is always tricky. Entering a new market in a country filled with customers who think differently, have different cultural norms, and speak an entirely different language is very tricky, and perhaps can appear daunting from the outside.
A market penetration strategy is often the go-to in this situation, but if that new market brings with it a set of languages, customs, and ways of looking at the world that are new to your brand’s current way of thinking about marketing, more consideration needs to be taken.
