Fashions come and go, but style blogger Mary Orton is a believer in Instagram’s continuing utility for fashion mavens.
At the recent Digiday Retail Summit in Nashville, she coached retail and brand marketers on how to craft engaging Instagram posts by emphasizing authenticity rather than staged surroundings. Digiday Events caught up with Orton before the summit to get her view on why Instagram still wins, how it should improve to better serve the blogger community and how her new app Trove will try to help fashion bloggers make money on their content.
