With more than 1 billion active users in 2022, the phenomenon that is TikTok has captured the attention of marketers and brands.
Since its start in 2016, the social media video-sharing platform has taken the digital world by storm and expanded into over 150 markets.
Despite this stellar growth and large audience base, TikTok advertising opportunities are still something of a mystery to many.
If you’re one of those sitting on the fence wondering if you should invest in TikTok ads, you’re not alone.
