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Instagram’s Updating its Ranking Algorithm to Put More Focus on Original Content

This could cause some headaches for social media managers and content creators on Instagram, at least in the initial stages of implementation.

Today, Instagram chief Adam Mosseri has announced that Instagram is making update to the way that it ranks content, in order to put more focus on original work.

As per Mosseri:

“If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. [As such] we’re going to do more to try and value original content more, particularly compared to reposted content.”

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