It makes sense that businesses successful enough to grow to the enterprise level might one day go international.
For the business owner, it’s an exciting and intimidating prospect. You have the chance to bring your brand, and your offerings, to customers in different countries.
On the one hand, this effort will be about replicating the success you’ve had in your own country.
On the other, marketing yourself in the United States will be different from marketing yourself in France, Germany, or Australia.
