What is content repurposing?
Content repurposing involves turning a piece of content into different media for use across multiple platforms. It involves thinking creatively about communicating your message in different formats and locations so you can reach and connect with more people.
Content can be multifunctional. A YouTube video doesn’t have to only remain on YouTube. It can become a blog post, a podcast episode, a social media graphic, a LinkedIn post, or even a meme or GIF.
