How SEO Can Positively Impact Other Marketing Channels
There are many important ways in which SEO can impact other marketing channels.
But let’s take a look at how it can help those teams meet their personal and team goals.
Collaboration
A good SEO strategy will never be in isolation from other marketing channels.
Pay-per-click (PPC) advertising, for instance, goes hand-in-hand with SEO. Both channels’ leads need to talk to each other, or there’s going to be a financial impact.