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13 key SEO metrics to track in 2023

January 20, 2023

What are SEO metrics?

SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns.

By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success and understand what went well and what didn’t.

More importantly, SEO metrics help businesses refine marketing campaigns to steer them toward the delivery of marketing goals.

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