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How Google’s continuous scroll can impact SEO

January 20, 2023

To click or to scroll? That’s not the question!

The way I see it, continuous scroll signals a move away from the outdated “page” metaphor.

Since the early 1990s, we have used the term “webpages,” as if websites were printed on paper. Despite over 20 years of technological progress, the flawed metaphor still persists, even on Google’s SERPs. But it might be going away soon.

The concept of scrolling is pervasive on the web today. Most webpages are extended “below the fold,” and content is mostly reachable through scrolling, the easiest way to navigate websites.

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