Category: Media

June 20, 2018

Mobile apps are an integral part of daily life, with smartphone users of all ages spending five hours daily on apps and checking them an average of 88 times, according to Scott Hagedorn, CEO, Hearts & Science, the Omnicom Media […]

June 19, 2018

Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based […]

June 19, 2018

In this video, Entrepreneur Network partner Ben Angel goes into the details of how his business — which concentrates on online education for marketing — was able to generate $1 million in sales even as Angel was only able to […]

June 15, 2018

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the […]

June 14, 2018

Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a […]

June 14, 2018

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat […]

June 13, 2018

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]

June 13, 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]

June 12, 2018

When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even possible, what this meant for Facebook and, more broadly, whether […]

June 8, 2018

With a stronger focus on live TV programming — and premium advertising pricing for that content — Turner is launching a new ad unit focused on live sports through its digital platforms. Turner Sports Live says its new business unit […]

June 6, 2018

Madison & Vine is still one of the busiest intersections in marketing, but navigating it has become dramatically more complicated. During its glory days, almost two decades ago, when Mark Burnett was scoring tremendous deals with his reality TV franchises, […]

June 5, 2018

Three years after first going down the rabbit hole that is digital advertising, longtime New Yorker contributor Ken Auletta has emerged with another book, Frenemies, which publisher Penguin Random House describes as “Auletta’s reckoning with an industry under existential assault.” […]

June 5, 2018

Are Facebook and Twitter becoming like older-targeted TV networks? A new Pew Research Center survey says roughly half of U.S. teenagers are using Facebook. Three years ago, it was 71%. Twitter’s current number is 32% — roughly the same as […]

June 4, 2018

Ipsy, a Los Angeles-based beauty subscription service, is having a rocky start to pride month. The brand is at the center of a social media scandal after publishing a video on June 1 to kick off Pride Month. The video, […]

June 4, 2018

If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control, let […]

June 1, 2018

Local TV stations might temper expectations for big national growth — a bit. But in the future? Mull over this longtime loaded media word: network. Current FCC regulations dictate TV stations cannot own entities representing more than 39% of U.S. […]

June 1, 2018

The time we spend on our connected devices keeps rising. Daily digital media usage among adults now comes in at 5.9 hours, and the majority of that time is spent on mobile devices. We’re hooked. In fact, mobile is the […]

May 30, 2018

As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform. With […]

May 30, 2018

Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the […]

May 24, 2018

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]