Category: Advertising Technology

May 21, 2018

All the Facebook-induced turmoil has many data players in the advertising space — those operating outside of the declared data realm — keeping quiet for the moment. After all, Facebook and Cambridge Analytica aren’t the only companies out there that […]

May 14, 2018

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. […]

May 14, 2018

Smart entrepreneurs understand the power and importance of having multiple revenue streams. Building your business around one major client or way of generating revenue is dangerous. If that client decides to take their business somewhere else, you’re left scrambling to […]

May 10, 2018

This is truly the golden age for marketers. The original prophecy of the internet: You can collect (or buy) data about your current and potential consumers; analyze, identify, segment and cross reference data from multiple sources; and target and retarget […]

May 7, 2018

“Our target audience is ‘millennial moms,’” the CMO at a major CPG brand might tell their agency team. Yet, in today’s age of digital personalization, generalized media targeting and standard demographic descriptors don’t work like they used to. Smart planning […]

April 26, 2018

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) […]

April 23, 2018

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up […]

April 20, 2018

As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. Google recognizes the need for its digital assistant to have a strong shopping […]

April 17, 2018

Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses as female. And just as bias found its way into these […]

April 12, 2018

Ads serve a variety of purposes, including raising brand awareness, but the core measurement of a social media ad’s success is usually how persuasive it is. Ads want to persuade consumers to do something, whether that’s buying a product, calling […]

April 11, 2018

When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don’t care. Unlike their grandparents, Gen Zers—people born between 1997 and 2013—don’t view stores as the final stop in the sales process. And unlike their parents, […]

April 10, 2018

Between Facebook’s never-ending data targeting scandals and the drumbeat rise of ad blockers, some entrepreneurs think it’s time to renegotiate the relationship between the digital advertising industry and the consumers it serves. And they say the buzzy technology behind cryptocurrency […]

April 5, 2018

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or […]

April 4, 2018

Fifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason […]

April 2, 2018

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they […]

February 23, 2018

While many headlines focus on how technology is disrupting marketing, there’s another area that is being disrupted: Talent. Over the years, I’ve seen a growing exodus of digital-savvy talent moving from media agencies to technology companies. And now, I’m one […]

February 14, 2018

Keeping a promise made in June 2017, Google reminded publishers that on February 15, Chrome will begin removing intrusive ads from sites that do not follow the Better Ads Standards. Chris Bentzel, engineering manager at Google, in a post provided […]

February 5, 2018

Now that the Super Bowl has ended, the game’s advertisers next play is to track return on ad spend (ROAS). Advertisers are intelligently growing their audiences and determining who of these people are real prospects. Historically, Super Bowl fans could […]

January 31, 2018

Facebook on Tuesday took a proactive step to block ads related to cryptocurrencies, underscoring a broader effort to reshape its image amid previous controversies involving Russian ads and fake news. Although Bitcoin is perhaps the most well-known of all cryptocurrencies, […]

January 30, 2018

Customer obsession is one of those trends worth the hype. Who would argue the virtue of knowing your customer so well that you actually anticipate their interaction with your brand and outperform against their expectations? And technology today is fast […]