Keeping a promise made in June 2017, Google reminded publishers that on February 15, Chrome will begin removing intrusive ads from sites that do not follow the Better Ads Standards.
Chris Bentzel, engineering manager at Google, in a post provided details on how the feature works and a video on YouTube that explains the process.
Early results have led to progress. As of February 12, 42% of sites that previously failed the Better Ads Standards have resolved their issues and now pass the test.
