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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

How to Make the Most of Your Social Data

October 26, 2018

Via: Adweek

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Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it.

For data to matter, marketers must analyze it and turn it into insights. It feels like a tall order, dealing with so many disparate data sources.

Marketers still have far to go in really taking advantage of all of the data available to them.

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