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Which Matters More: Content Skills or Subject Matter Expertise? [Rose-Colored Glasses]

March 25, 2022

Via: CMI

Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse:

On the 25th day of March, in the jungle of sales,
In the pall of the calls, the in of the bound,
He yelled, “Data! Information!” and other leadership sounds.
Then the SME stopped and turned slightly away.
He was out. Simply out. No more thoughts came his way.

Yes, the story of a thought leader who runs out of thoughts. I should write that.

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