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What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

March 25, 2022

Via: Search Engine Journal

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Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?”

Advertisers just ran a total of 66 commercials during this year’s “Big Game,” so apparently my column didn’t stop brands and their agencies from starting a bonfire of the vanities again this year.

Why do they persist?

Well, 112.3 million viewers watched the Super Bowl LVI last month, according to NBC.

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