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How brands are leveraging TikTok’s tools and data to reach new audiences

November 11, 2022

Via: Digiday

Despite being one of the hottest apps on the planet, not every business has mastered the power and reach of TikTok ads for boosting engagement and sales. While becoming a social media star isn’t for everyone, making a brand accessible and known on social media is a fast, inexpensive way to grow engagement with a very large and relevant audience.

As the world’s fastest-growing social platform, TikTok practically requires brands to have good quality lifestyle videos if they hope to stand out. And once that is achieved, growth will only happen when brands are real, human and engaging. That is the key to building deeper relationships between a brand and their target audience.

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