The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching.
Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.
While there are many hidden wonders of GA4, I’ve discovered a few noteworthy ones.
And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns.
