People outside of the world of marketing rarely know what SEO is or what the initialism even stands for.
Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though.
First, it’s important to understand that, while SEO stands for search engine optimization, it is also often used interchangeably to describe the people who do SEO (a.k.a., SEO professionals). An SEO – or search engine optimizer – does SEO. SEOs do SEO.
