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Tag: social network


Marketing Channels, Social Media Marketing

Facebook Is Ramping Up Its Career-Development Efforts With a New Site, Other Updates

November 14, 2018

Via: Adweek

Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week’s debut of career-development site Learn With Facebook. The social network also revealed […]


Marketing Channels, Social Media Marketing

Facebook Is Making Some Changes to Its Branded Content Tag

October 18, 2018

Via: Adweek

Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from “Paid” to “Paid Partnership.” The tags will continue to include “with (brand name),” and […]


Marketing Channels, Social Media Marketing

Facebook Jobs Can Now Be Posted to Groups

October 3, 2018

Via: Adweek

Facebook is sprucing up its jobs tool for the holiday shopping season, adding the ability to share job listings in groups. The social network said in a blog post that more than 525,000 seasonal employees were hired in the U.S. […]


Content & SEO, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]


Big Data, Platforms & Software

Could an Ad-Free, Subscription Version of Facebook Be a Viable Option?

May 7, 2018

Via: Adweek

Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced, perhaps this latest round of speculation should be taken […]


Digital Media & Mobile, Media

Bringing the Social Back to Social Media and Referral Marketing

April 23, 2018

Via: Adweek

We’ve come a long way since the early days of Facebook, when social networks were just that—a network of contacts within your social circle that shared posts and pictures of where they were and what they were eating. When you […]


Digital Media & Mobile, Media

When Did Social Media Stop Being So … Social?

April 16, 2018

Via: Adweek

Recent developments since the 2016 presidential election—most notably the discovery that Facebook had been manipulated by Russia’s Internet Research Agency—has led many users to question major social media platforms. This manipulation has prompted users to second-guess these networks’ commitment to […]


Marketing Channels, Social Media Marketing

Best Practices for Advertising on Instagram

January 29, 2018

Via: Adweek

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business. Among those channels are the tried-and-true stalwarts like Google […]


Marketing Channels, Social Media Marketing

How to Maximize the Marketing Potential of Any Social Network

April 8, 2016

Via: BufferSocial

Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced […]


Platforms & Software

Facebook Catches March Madness

March 18, 2016

Via: Adweek

Facebook is embracing March Madness, with temporary custom frames for profile pictures for teams in the 2016 NCAA Men’s Division I Basketball Championship tournament highlighting its efforts. The social network said it worked with the NCAA’s social media and digital team […]