image: Getty Images

Could an Ad-Free, Subscription Version of Facebook Be a Viable Option?

May 7, 2018

Via: Adweek

Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced, perhaps this latest round of speculation should be taken seriously.

Sources last week told Bloomberg’s Sarah Frier that Facebook has been partaking in market research over the past few weeks to determine whether more people would join the social network if an ad-free subscription option was available to them. Those sources told Frier there is no guarantee that Facebook will proceed with the initiative, adding that internal company research from past years indicated that users perceived the subscription option as greed on Facebook’s part and as going back on its promise to always be free.

Read More on Adweek