Tag: Social marketing

June 14, 2022

Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. […]

February 9, 2022

What should your brand be posting about on Twitter, and how can you maximize connection with your audience? There’s no right answer to this, as it will vary from business to business, but there are some overall guidance notes that […]

March 4, 2021

Marketing today really boils down to one question: “How can we be heard?” And that’s getting increasingly difficult. Being relevant, interesting, timely, entertaining, and superior isn’t enough anymore. The central issue with content, now and into the future, is “How […]

September 27, 2019

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently release Must-Know Social Media Trends second-quarter-2019 report from social marketing platform […]

February 9, 2018

In its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so […]

January 2, 2018

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]

May 22, 2017

Social media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day. Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this […]

May 1, 2017

We’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels. But while the social media transformation […]

December 27, 2016

Marketers are all too aware of the increase in ad blockers’ popularity over the last two years, and many have turned to social media as an alternative channel for getting in front of their target customers. As marketers begin preparing […]

April 4, 2016

Starting fresh — be it with a new social account, a new business, or anything — takes a lot of guts and requires a lot of passion. It also helps to have a little something unique. What that something is […]

March 31, 2016

When it comes to social media, many B2B marketers are skeptical. Sure, they may have taken the “obligatory steps,” and set up accounts to distribute thought leadership, notes TrackMaven’s Ian Walsh; however, the CMO of the digital marketing analytics provider […]