When it comes to social media, many B2B marketers are skeptical. Sure, they may have taken the “obligatory steps,” and set up accounts to distribute thought leadership, notes TrackMaven’s Ian Walsh; however, the CMO of the digital marketing analytics provider says that many B2B marketers are more so hoping for something “automagical” to happen than actually linking their social media activities back to their bottom line.
“A lot of B2B marketers have some skin in the game of social media,” he says, “but they haven’t really committed all the way.”
