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5 Proven Strategies for Professional Services Firms

Referrals are widely seen as the surest and most direct route to new business for professional services firms. In fact, the majority of businesses (61.9%) in a Hinge Research Institute study last year, considered generating more referrals as a key focus of their marketing efforts.

The importance of referrals for these firms was reinforced by the fact that 47.8% of firms said they would dedicate external marketing resources to the effort.

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