While poring over results from Salesforce’s worldwide survey of 4,000-plus marketing leaders, Director of Product Marketing Meghann York was struck with a revelatory insight. “I thought we don’t need to call out digital marketing anymore,” she says. “We’re not thinking digital and traditional. We’re looking at high-performing channels and then seeing how those channels are integrated.”
Salesforce’s “State of Marketing” report on the survey presents bold evidence that marketing is no longer about the methods, it’s about the money.
