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Instagram Continues to Gain on Facebook for Brands, But News Feed Stays Strong

September 27, 2019

Via: Adweek

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently release Must-Know Social Media Trends second-quarter-2019 report from social marketing platform Socialbakers.

Marketers have increased their overall ad spend on Instagram according to Socialbakers, but Instagram feed accounts for just 20% of total ad spend, while Instagram Stories, Facebook suggested video and Facebook in-stream video combined represent 10%.

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