What should your brand be posting about on Twitter, and how can you maximize connection with your audience?
There’s no right answer to this, as it will vary from business to business, but there are some overall guidance notes that you can take from Twitter users, which could help to shape a more effective approach for your efforts.
That’s the focus of Twitter’s latest research report, for which, Twitter spoke to 2,000 of its users to glean more insight into what they like, and don’t like to see, from brands.
